What distinguishes loss aversion from risk aversion is that the utility of a monetary payoff depends on what was previously experienced or was expected to happen.
Loss aversion is most times a product of getting your fingers burnt from previous experiences. Or knowing someone who has.
Today, a lot of people are resuming work for the year. I believe Wetin We Gain by Victor AD is a great song to get back into work mode.
And when I wish you a happy financial new year, you would do well to wish me the same.
